“Washing one synthetic garment releases about 2,000 plastic
- Browne, M.A., et al. 2011
Our research is an investigation into the world of fast Fashion, how it effects the
environment and the ways in which Instagram can be used as a tool to educate people. Our aim is to show people the reality behind Fast Fashion and what they can do to be more sustainable while shopping for fashion.
AIMS AND OBJECTIVES:
This study addresses these topics through the following aims and objectives:
To raise awareness surrounding the issue of fast fashion
To show people how they can be more sustainable in their everyday lives
To contribute to the fight to slow down fast fashion
Ensure Instagram users leave our page more educated than they were before
Provide information simply to avoid users getting overwhelmed and leaving
This project is a social media awareness campaign designed to educate Instagram users about the effects of the Fast Fashion industry and to encourage and teach them how to be more sustainable with their fashion. This campaign includes imagery, facts and videos relating back to the theme of sustainability and fast fashion. Other social media platforms have been used such as; Twitter, Facebook and Youtube and a website has also been designed using wix, to create a professional and coherent voice for the fight against Fast Fashion.
The researchers of this project aspire to be designers and multimedia content creators, because of this they wanted to conduct a project that would not only be beneficial in displaying their wide range of skills, but also wanted to design a project that would be meaningful and help educate people about the serious effects of Fast Fashion.
We are three students from DKIT in our final year of Communications in Creative Media.
This project is a social media awareness campaign designed to promote the effects of the Fast Fashion industry, on our environment, to Instagram users and to encourage and teach them how to be more sustainable with their fashion.
WHAT IS FAST FASHION?
What is Fast Fashion?
Here are some simple facts:
Fast Fashion is anything you wear less than 40 times. The Fast Fashion industry produces 1 billion garments annually and profits 3 trillion dollars per year. It emits 12 billion tonnes of Co2 equivalent every year. 40 million people work in the garment industry today in very dangerous working conditions, on a very small wage. It would take 12 years to recycle what the fashion industry creates in 48 hours. 🌿It’s time to slow down fast fashion.🌿
WHAT IS SUSTAINABLE FASHION?
What is Sustainable Fashion?
Sustainable fashion is an important movement that will have an impact on the future of the world. It is defined by clothes that are manufactured using eco-friendly fabrics or recycled materials. It is important to consider whether a brand or garment is sustainable before purchasing fashion. This small decision could make a huge difference.
It’s time to slow down fast fashion 👚🕒
HOW CAN WE HELP?
How can we help ?
Stop buying fast fashion, this means brands such as boohoo, pretty little thing, misguided etc. Look for eco friendly alternatives, fabrics such as: bamboo, organic cotton, industrial hemp and recycled polyester. Try up cycling old clothing while cleaning out your closets during self isolation (we will be posting some videos about this soon to give you ideas). Buy from charity shops, Swap shops and second hand shops. Buy less, buy smart, re-wear.
It’s time to slow down fast fashion 🌍
DIY BLEACH TUTORIAL
𝔻𝕀𝕐 𝔹𝕝𝕖𝕒𝕔𝕙 𝕋𝕦𝕥𝕠𝕣𝕚𝕒𝕝 ⚡️
Follow along with our 8 step guide for up-cycling an old t-shirt.
Don’t forget to tag us using #sustainDIY
DIY DRESS TUTORIAL
𝕌𝕡-𝕔𝕪𝕔𝕝𝕚𝕟𝕘 𝕕𝕣𝕖𝕤𝕤 𝕧𝕚𝕕𝕖𝕠
An example of how to repurpose old clothing and create something entirely new!
Tag us in your DIY creations #sustaindiy
DIY JEAN REPAIR
𝔻𝕀𝕐 𝕁𝕖𝕒𝕟 ℝ𝕖𝕡𝕒𝕚𝕣 ⚡️
Have a hole in your favourite pair of jeans and really don’t want to throw them out? Follow our simple DIY video to stitch that hole up.
Remember to tag us in your DIY creations #sustaindiy
Dundalk Institute of Technology,
Dundalk, Co. Louth, A91 K584
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